Small business branding package (The Fundamentals)

Why Small Businesses Can’t Afford to Ignore Branding

It kills me how often small businesses undervalue their branding when they’re starting up. I get it—branding seems like a huge undertaking. You’re laser-focused on product, operations, and just running your business. Slapping a logo together and opening up shop feels like the fastest route. It seems expensive. You don’t know who to hire. You just want to get the doors open and start doing what you do best.

But here’s the thing: Branding is not overrated, especially for small businesses.

It doesn’t matter how good your product or service is if customers never give it a chance. Branding is the first contact point a potential customer has with your business, whether you’re a brick-and-mortar cafe or an online retailer. They decide whether to become your customer or not before they even try your product. Great branding gets them in the door; a great product keeps them coming back.

We’ve created a simple overview highlighting everything you need to consider when creating your branding. If you don’t have a huge budget to hire a professional right away, you can follow these steps to create a simple but effective branding solution. Keeping it cohesive across all touchpoints of your business is crucial.

Think of it this way: your product, your people, your values, and your experience truly make up your brand. But your visual identity is what people interact with most often. Whether it’s your website, ads, Instagram, or in-person experience, these visuals need to be cohesive and evoke a visceral connection to how the customer feels every time they use your product or service.

You may not be an award-winning designer, but creating a clean and cohesive brand across all touchpoints of your business will go a long way. Once you’re off the ground and have the budget, you can work with a brand professional to take it to the next level. But this small business branding package will help you get started